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Web Analytics

We help you get more insights from your existing website, search and social media campaigns using the latest digital analytics tools and techniques.

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analytics team
How We Do It

Our starting point is to discover your overall business objectives and then align them with your online marketing strategy. We create a custom analytics strategy by analysing the strengths and weaknesses of your online marketing performance. Through reports and dashboards, we are able to measure your performance and continuously optimise for improved performance.

https://data.akio.co.za
dashboard

Google Analytics

Implementation

We implement Google Analytics on your website or app in order to gather and measure critical data flows by your website visitors. We drill down the data to gain a deeper understanding of user behaviour and experience.

Data Insights

Using these meaningful insights, we recommend ways to take advantage of opportunities and address weaknesses of your online presence.

Heat-mapping

Understand your users

We use website heat-mapping technologies such as Hotjar and Woopra to analyse your entire sales and conversion funnel in order to address any issues that might affect user experience and conversions.

User Journeys

By mapping the unique paths users take across every touchpoint, we are able to to recommend strategies for customer acquisition and retention.

https://data.akio.co.za
heatmap
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