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Web Analytics

We help you get more insights from your existing website, search and social media campaigns using the latest digital analytics tools and techniques.

Analytics Strategy
analytics team

Web Analytics Strategy

We start by discovering your overall business objectives and then align them with your online marketing strategy. We create a custom analytics strategy by analysing the strengths and weaknesses of your online marketing performance. Through reports and dashboards, we can measure your performance and continuously optimise for improved performance.

https://data.akio.co.za
dashboard

Google Analytics

Implementation

We implement Google Analytics on your website or app in order to gather and measure critical data flows by your website visitors. We drill down the data to gain a deeper understanding of user behaviour and experience.

Data Insights

Using these meaningful insights, we recommend ways to take advantage of opportunities and address the weaknesses of your online strategy.

Heat-mapping

Understand your users

We use website heat-mapping technologies such as Hotjar and Woopra to analyse your entire sales and conversion funnel to address any issues that might affect user experience and conversions.

User Journeys

By mapping the unique paths users take across every touchpoint, we can recommend strategies for customer acquisition and retention.

https://data.akio.co.za
heatmap