Archive for November, 2016

21 Nov
2016

Branding Basics

vehicle branding

Branding forms an important aspect of your business, large or small. It is an integral part of your marketing strategy. I would describe branding as the message communicated by a business to its external stakeholders. An important element of consumer branding is the brand identity which will determine the brand image. Understanding brand

09 Nov
2016

Conceptualisation

stick to concept

For a very long time, I’ve been observing, music videos of African artists and feel distraught by the deviation from concepts by most of them. In this post, I will be focusing mainly on African Music videos relating to the use of concept. Essentially, a concept is a plan. A

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