Archive for November, 2016

21 Nov

Branding Basics

vehicle branding

Branding forms an important aspect of your business, large or small. It is an integral part of your marketing strategy. I would describe branding as the message communicated by a business to its external stakeholders. An important element of consumer branding is the brand identity which will determine the brand image. Understanding brand

09 Nov


stick to concept

For a very long time, I’ve been observing, music videos of African artists and feel distraught by the deviation from concepts by most of them. In this post, I will be focusing mainly on African Music videos relating to the use of concept. Essentially, a concept is a plan. A