Archive for October, 2016

27 Oct

TV Commercials

tv blog

TV Commercials On the last blog post, the question was what is the purpose of ads? In this blog post, we’ll explore different purposes and appeals of ads, TV ads in particular. Different brands have different motives behind their TV commercials, increase in sales being a common factor, but engagement

11 Oct

The Purpose of Ads


Marketing is a broad field and comprises of a number of disciplines. I’m not about to sound like an extract from a marketing textbook or a boring marketing lecturer. We all know that the aim of marketing effort is to sell, or rather it is to convince a targeted group